One of my clients uses web conferencing software to present their solutions to potential clients. Some of the things I have noted in their presentations that can help your next webinar or conference:
- Have many slides that change often. Sameness is your enemy. If people get bored, they will quickly go to their iPhones or their Blackberrys.
- If you can, use two computers when you present: one as the host, the other to monitor what the audience is seeing. Sometimes there is a lag between what you see and what the audience sees. It's useful to know what your audience is seeing.
- Practice, practice, practice, to feel at ease with the technology. Nothing feels as amateurish as someone bumbling around, trying to figure out the technology during the delivery.
- If you are trying to convince someone at the other end, get them emotionally involved and if it is a small group, get them to say something out loud. Limit the number of time you incite them to say no (for example, "Do you have a question?")