Ugh! Don't you hate going to Web sites and having to wade through layers of useless "stuff" before getting to the meat? Here are a few things that can be highly annoying about a Web site (any resemblance to Web sites living or dead is purely coincidental):
- Flash-only home page: Not everyone installs Flash. And even so, Flash slows down access to your site and hogs bandwidth. Many people including me, evidently) will block Flash animations. If your home page is only Flash-based, you run the risk of people turning away.
- Flash-only Web site: this is even worse! Unless your products and services can only be described with Flash technology, spare us please! Plain-Jane HTML may seem boring, but it's quick, efficient and gets the job done well. Keep the Flash separate from the rest of your site.
- Hard-to-find contact information: Do we have to dig through multiple layers of muck before finding a way to contact you? Once the information is found, do we have to go through 7 steps before being able to send you a message or being able to contact you directly? Do you really want people to contact you or are you doing your best imitation of Voice Mail Hell on your site?
- Email-only contact: In this day of high-tech-only communication, it feels good when you can pick up a phone and call someone and talk to an actual, live, real human being. Email forms are fine, but it shouldn't be the only way to contact you.
- Psychedelic animations: Do you really need 47 animated images on the site? Where is the attention supposed to be drawn? Animated images can be fine for directing someone's attention to one special element on a page. But putting too many just makes me go nuts. And I'm sure I'm not the only one, or there would be no use for this.